Tag: personalized service

@pandora_radio Knows How to Welcome New Customers

@pandora_radio Knows How to Welcome New Customers

I joined Pandora a few weeks ago; I know I’m late to catch up with modern technology as far as the music industry is concerned but certainly glad I did. As a new customer, I was pleased with the communication from the company. So many businesses don’t recognize a new customer at all and those …Continue Reading

Why is there no “Customer” in CRM?

Why is there no “Customer” in CRM?

Executives think that because CRM means Customer Relationship Management that it was created to help the customer get more personalized service; quite the contrary.  CRM is a system used primarily for managing a company’s interactions with current and future patrons. Wikipedia defines CRM as technology that organizes, automates, and synchronizes sales, marketing, customer service and …Continue Reading