Tag: mcdonald’s

Missing From McDonald’s Hamburgers: Customer Loyalty

Missing From McDonald’s Hamburgers: Customer Loyalty

McDonald’s has been receiving a great deal of negative press for their financial performance after announcing their new turnaround plan. For the quarter that just ended June 30, the company’s profits sank 13 percent to $1.2 billion and revenues dropped 10 percent to $6.5 billion. That’s a big problem. Both the The New York Times …Continue Reading