Tag: Marketing Research

Don’t Survey Your Customers, Ask For Their Feedback

Filed in Blog by on September 12, 2012 0 Comments
Don’t Survey Your Customers, Ask For Their Feedback

Around six months ago, I was watching an interview with the President of a company that offers free web-based surveys and I was astonished when he said that it’s not a good idea to include open-ended questions in a survey. Then, the interviewer reinforced the message and said, “Yes, it takes so much time to …Continue Reading