Tag: loyal customers

The Loyalty Rewards Program Disconnect

The Loyalty Rewards Program Disconnect

The primary purpose of a loyalty rewards program is to encourage customers to continue to shop at or use the services of businesses associated with each program.  I’m surprised that when most associates are handed a loyalty card it’s as if the customer is giving them a widget. Golden opportunity missed! Rarely are associates trained …Continue Reading

Throwing Loyal Customers Under The Bus

Throwing Loyal Customers Under The Bus

You, the loyal customer, use a service that generates a monthly invoice.  You have been a loyal customer for 7 years. Your credit card was compromised and you received a replacement. You inadvertently forget to give the service your new credit card information.  You get an email or letter from the company with a nasty …Continue Reading