Tag: Hispanics

Is Your Company Ready to Serve the Latino Consumer?

Is Your Company Ready to Serve the Latino Consumer?

Most everyone knows that the Latino population is the fastest growing ethnic group with 25 percent of all births in the U.S. being of Hispanic origin. Also, in the U.S., the buying power of Latinos will reach 1.2 Trillion dollars by the end of 2011, compared to 212 Billion in 1990. In response, many companies …Continue Reading

Marketing & Serving Latinos: the Disconnect

Marketing & Serving Latinos: the Disconnect

Most large corporations have targeted marketing efforts towards the Latino community as a way to increase revenue. The Latino population is currently the fastest growing ethnic group with 25 percent of all births in the U.S. being of Hispanic/Latino origin. Buying power of Latinos already exceeds 1.2 trillion dollars with both brick and mortar and …Continue Reading