Tag: data retention

How Long Should CRM Systems Keep Customer History?

How Long Should CRM Systems Keep Customer History?

While I’m not an expert in CRM Systems, I am a customer. I know that technology helps keep track of my previous purchases and contact information. So, when the sales associate informs me my history is gone I always feel irrelevant.  That message communicates that I am not considered a customer by the company. Additionally, …Continue Reading