Tag: customer value

Customer Value Investment by Gautam Mahajan: A Tool to Understand Customer ROI

Filed in Blog, Customer Experience, Customer Service by on August 28, 2017 0 Comments
Customer Value Investment by Gautam Mahajan: A Tool to Understand Customer ROI

What exactly is the value of a customer?  Most companies do not understand this concept or its value.  Associates who work for companies on the frontline somewhat get it, but in reality they do not see the customer as an asset that can either be increased or diminished over time. Gautam Mahajan published Customer Value …Continue Reading