Tag: customer service investment

Getting Real Customers to Write Rave Reviews – Not Paying for Them

Filed in Blog, Customer Service by on September 24, 2013 0 Comments
Getting Real Customers to Write Rave Reviews – Not Paying for Them

The Harvard Business School recently conducted a study and found that restaurants raised revenues 5 to 9 percent by increasing their Yelp ranking by one star. That finding was highlighted in a front-page article in the September 23rd issue of The New York Times. Also noted was that a number of establishments are paying outside …Continue Reading

Is Good Customer Service Really a Good Investment?

Filed in Blog, Customer Service, Hospitality by on July 19, 2013 0 Comments
Is Good Customer Service Really a Good Investment?

MSN Money recently published an on-line article highlighting those companies who were named to their Customer Service Hall of Fame. The research establishing these ratings clearly suggests that investing in customer service does pay off. Too frequently customer service efforts fall into the category of fire-fighting instead of fire-prevention. When companies consistently trim those programs …Continue Reading