Tag: Customer Loyalty

The Customer Experience Continues After the Transaction is Complete

Filed in Blog, Personalizing Service by on October 14, 2014 1 Comment
The Customer Experience Continues After the Transaction is Complete

In order to develop true customer loyalty, the shopping experience must feel like more than just a transactional exchange. Gestures of appreciation are important to remind customers they are important. It is innate in human nature to be suspicious of someone who does not express interest in us after money has changed hands. Reaching out …Continue Reading

Customer Loyalty is Personal; Forget About The Brand

Filed in Blog, Customer Service by on June 17, 2014 0 Comments
Customer Loyalty is Personal; Forget About The Brand

People often ask me what’s the best way to build customer loyalty. The answer is simple. It’s all about creating and building relationships.  Even if a person is loyal to a specific brand, like Nike, for instance, there are many places to purchase Nike products.  There is the Nike Store, Ted’s Army and Navy, Macy’s, …Continue Reading

My 2013 Customer Service Wish List

Filed in Blog, Customer Service, Hospitality by on January 2, 2013 1 Comment

As we begin the New Year, let’s submit our best ideas for improving service to all consumers. Let’s start with my wishes for customer service in 2013: Care about my business: In my experience, most frontline associates don’t seem to understand the concept of showing appreciation for the consumer’s business. Maybe an easier concept is …Continue Reading

Don’t Issue Loyalty Cards Without Loyalty

Don’t Issue Loyalty Cards Without Loyalty

I am an advocate of generating repeat business by building relationships with people, not with a piece of plastic. Too many companies create loyalty programs for their customers which don’t create a true bond. Reward points can be the icing on the cake to demonstrate customer appreciation, but companies should not depend on these programs …Continue Reading

Turning a Resolution into a Lifetime Customer

Filed in Blog, Welcomer Stories by on January 2, 2012 0 Comments
Turning a Resolution into a Lifetime Customer

It’s January, and we all know what happened one minute after midnight on December 31st; if you are like most, you probably pledged to eat healthy, sign up for a new gym, find a new hair stylist or something similar. New Year’s resolutions are a tradition and these resolutions can frequently translate into a great …Continue Reading