Tag: CRM

How Long Should CRM Systems Keep Customer History?

How Long Should CRM Systems Keep Customer History?

While I’m not an expert in CRM Systems, I am a customer. I know that technology helps keep track of my previous purchases and contact information. So, when the sales associate informs me my history is gone I always feel irrelevant.  That message communicates that I am not considered a customer by the company. Additionally, …Continue Reading

Why is there no “Customer” in CRM?

Why is there no “Customer” in CRM?

Executives think that because CRM means Customer Relationship Management that it was created to help the customer get more personalized service; quite the contrary.  CRM is a system used primarily for managing a company’s interactions with current and future patrons. Wikipedia defines CRM as technology that organizes, automates, and synchronizes sales, marketing, customer service and …Continue Reading