Tag: building relationships

Networking at an Event is Only the First Step to Generating Business

Filed in Blog, Business-to-Business, Repeat Business by on August 15, 2016 0 Comments
Networking at an Event is Only the First Step to Generating Business

Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network.  Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company or brand.  If the attendee is an …Continue Reading

Ten Tips to Create and Build Customer Relationships

Ten Tips to Create and Build Customer Relationships

There is a distinction between customer satisfaction and customer retention.  Many companies don’t understand the concept.  Someone might be happy with your product or service, basic satisfaction, but never purchase again.  Why?  The gap between satisfaction and repeat business is the relationship between the customer and the sales associate at the company.  Creating and building …Continue Reading

Act Like a Tour Guide to Create Customer Relationships

Act Like a Tour Guide to Create Customer Relationships

Ask questions and an opportunity is created to build a relationship.  You become the customers’ guide, a directional source that will help them solve a problem or fulfill their wish that brought them to your business in the first place. On the flip side, answer more than the customers question and you offer a valuable …Continue Reading