Tag: building customer relationships

Caring for Customers After the Sale – the Missing Step in Creating Loyalty

Caring for Customers After the Sale – the Missing Step in Creating Loyalty

Showing customers they matter after the transaction is complete is a critical step in the customer journey. It validates that you care. However, most companies miss that piece of the puzzle. In order to develop true customer loyalty, the shopping experience must be more than just a transactional exchange.  Gestures of appreciation are necessary to …Continue Reading