Business-to-Business

Building Blocks to a Solid Brand Foundation

Building Blocks to a Solid Brand Foundation

Today, we are delighted to share a guest post with you from Trisha Miller. What is the most important thing to do first when building a new brand? Surprisingly enough, many would say it is not picking out a logo, buying the optimal storefront space, or gaining the most followers on social media. Though all …Continue Reading

8 Ways to Pay Attention to Customers

8 Ways to Pay Attention to Customers

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers?  Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full …Continue Reading

10 Tips For Making Customers Feel Welcome

10 Tips For Making Customers Feel Welcome

Growing up, my dad owned a small retail neighborhood store. From the time I was ten I worked during the holiday season with my dad collecting money at the cash register. I had fun, but more than fun, I got an education. I watched my father interacting with his customers as they came through the …Continue Reading

Networking at an Event is Only the First Step to Generating Business

Filed in Blog, Business-to-Business, Repeat Business by on August 15, 2016 0 Comments
Networking at an Event is Only the First Step to Generating Business

Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network.  Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company or brand.  If the attendee is an …Continue Reading

How Do You Keep Business-to-Business Clients? Just Ask Them

How Do You Keep Business-to-Business Clients? Just Ask Them

Any consumer can decide to no longer purchase from a particular store or business at their whim.  Customers stop going to a restaurant or an apparel store without hesitation or remorse. Even cable TV and wireless contracts are being eliminated because of increased competition. However, often businesses that purchase products or services from other businesses …Continue Reading