Book Review: Dealstorming by Tim Sanders

Filed in Blog, Customer Experience by on April 27, 2016

In Tim Sanders’ latest book Dealstorming, he shares practical advice and relevant stories to help anyone in sales be more effective.  The book begins by building a case for sales collaboration, then provides the reader with a step-by-step approach to what he has coined as “dealstorming.”  The concept of dealstorming is more than a new and innovative way to approach selling; it is a mindset change.  It forces the reader to look beyond one-and-done, to create and maintain relationships so that the sale is actually a cycle.

There are many books and blogs about selling. However, Tim has hit this one out of the park with Dealstorming.  He has shared a seven-step strategy to help even the most timid salesperson become more successful. The steps are presented in an easy to understand and implement style.  They are:

  1. Qualify
  2. Organize
  3. Prepare
  4. Convene
  5. Execute
  6. Analyze
  7. Report

What resonated most with me about these steps is the need for collaboration.  Too often people work in silos and focus so much on their particular tasks at hand, they forget to ask for help.  This strategy encourages teamwork and explains how combing resources is the ticket for success.

As a business owner, I found value in Dealstorming for myself and my staff. We are all in sales, whether directly or indirectly, and this book is a must read for anyone, no matter where they are in their career.

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