Tag: surveys

When Did Uber’s Rating System Become Worthless?

When Did Uber’s Rating System Become Worthless?

When I first starting using Uber in 2015, I wrote a blog about how surveys are a waste of time unless the ratings have validity. Now, two years later, it is confirmed, in my opinion as a loyal Uber patron, that Uber ratings are worthless. Have you ever requested an Uber and noted that the …Continue Reading

Surveys: The Truth or Not The Truth

Surveys: The Truth or Not The Truth

Everyone receives a request to complete surveys almost daily. Some contain only one question. Others have questions within questions. Frequently, customers don’t participate in a survey because they hear their grandmother telling them “if you don’t have anything nice to say, don’t say anything at all.”  Others just don’t want to be bothered. And some …Continue Reading

‘What’re You Gonna Do With All That Data?’ – Effectively Using Data To Improve Customer Experience

Filed in Blog by on March 24, 2014 0 Comments
‘What’re You Gonna Do With All That Data?’ – Effectively Using Data To Improve Customer Experience

Today I am excited to share with you a guest post by Adele Halsall. Data is your company’s best friend. The information you gather regarding the demographics, locations and spending habits of your customers will no doubt already be playing a huge role in your ecommerce strategy. And one only has to Google the term …Continue Reading

When are surveys a total waste of time?

Filed in Blog, Customer Service by on January 28, 2014 0 Comments
When are surveys a total waste of time?

Last Tuesday, when the big snowstorm hit the northeast, I had to travel to a conference in Philadelphia.  Coming from New York City, I would usually drive but because of the weather opted for the train so I could relax and enjoy the ride in addition to answering emails along the way.  I must have …Continue Reading

Survey length doesn’t matter

Survey length doesn’t matter

One of the questions we are frequently asked by clients is: “Is our survey too long?”  Our reply is that the survey length doesn’t matter.  Well, it does matter a little bit, but we have found that if you… Ask the right questions of the right people, utilizing the appropriate methodology, that survey length really …Continue Reading