Tag: rewarding customers

What’s Your Company’s Customer Loyalty Capital?

What’s Your Company’s Customer Loyalty Capital?

ZipCap, a start-up in San Diego, is providing loans based on “loyalty capital.”  Testing a system that quantifies customer devotion, ZipCap is lending money based on the total dollar commitment customers make through a pledge to a specific business. Their mission is to fund local Mom and Pop neighborhood establishments. I think it’s a great …Continue Reading