Tag: retail

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

Today I am excited to share with you a guest post from Patrick Foster. Smaller ecommerce brands can’t compete on price, so they often compete on experience instead. Niche stores rely on visual social media, irreverent product copy, intriguing packaging, and exceptional customer experiences to improve brand engagement and client retention rates.  People-powered ecommerce businesses …Continue Reading

7 More Tips to Turn First Time Shoppers Into Repeat Customers

7 More Tips to Turn First Time Shoppers Into Repeat Customers

As promised, the remaining 7 tips to generate repeat business.  We said this in last week’s blog but it is worth repeating:  Generating repeat business does not happen in a vacuum.  There must be a plan complete with a structure for training and execution.  Read the tips 8 through 14 and review the first 7. …Continue Reading

7 Tips to Turn First Time Shoppers Into Repeat Customers

7 Tips to Turn First Time Shoppers Into Repeat Customers

Brick & mortar retailers are complaining about the dramatic reduction in customer traffic.  But, very few companies have a plan in place to turn a first time shopper into a repeat customer. In fact, most companies don’t have that concept, creating repeat business, front and center as a vital piece of their overall approach.  Most …Continue Reading

Retailers are making a huge mistake; 7 tips to fix it

Retailers are making a huge mistake; 7 tips to fix it

It’s not a future trend anymore; shoppers are purchasing online and picking up products in a physical store. It’s an easy and convenient way for a brand to provide instant gratification.  The e-commerce shopper is now present at your physical store.  What is the next step?  This is a golden opportunity for a retailer to …Continue Reading

Retailers Should Have Hired Consumer Affairs Executives Years Ago to Bridge Brick & Mortar and E-commerce

Retailers Should Have Hired Consumer Affairs Executives Years Ago to Bridge Brick & Mortar and E-commerce

A hidden gem is something which is extremely outstanding and not many people know about.  The Consumer Affairs departments within major consumer product companies is one such gem. If retailers had included Consumer Affairs executives in strategy sessions to discuss how to add e-commerce to their mix, e-commerce never would have been set up as …Continue Reading