Tag: repeat business

6 Tips to Retain Subscription Services Customers

6 Tips to Retain Subscription Services Customers

Subscription services are unique business models and companies are struggling with how to retain those customers. Blue Apron is a good example.  Blue Apron just announced that loyal customers are hard to find.  According to a recent article in The Wall Street Journal, “…to keep up its blistering growth and live up to its targeted …Continue Reading

Can technology replace the human connection in CX? [Video]

Can technology replace the human connection in CX? [Video]

Think technology can do everything? Perhaps you should reevaluate…we love our Siri, but it’s not the same as interacting with a real person! The human to human connection is key to ensuring quality customer service and repeat business.

Do Loyalty Programs Lock-In Loyalty?

Do Loyalty Programs Lock-In Loyalty?

Do loyalty programs really work?  Possibly, but they only generate long-term results when coupled with a human-to-human component.  According to a recent article in The Wall Street Journal, Macy’s Faces a Test of Loyalty, the company recently released a financial statistic rarely disclosed.  Nine percent of Macy’s customers account for 46 percent of their sales. …Continue Reading

7 Tips to Turn First Time Shoppers Into Repeat Customers

7 Tips to Turn First Time Shoppers Into Repeat Customers

Brick & mortar retailers are complaining about the dramatic reduction in customer traffic.  But, very few companies have a plan in place to turn a first time shopper into a repeat customer. In fact, most companies don’t have that concept, creating repeat business, front and center as a vital piece of their overall approach.  Most …Continue Reading

Eight Steps to Guarantee Repeat Business

Eight Steps to Guarantee Repeat Business

If any part of your business enterprise relies on your relationship with consumers, beware of the “Age of Endangerment.” At no point in history has your customer base been more vulnerable to poaching than today.  However, it is still possible to create extreme customer loyalty and generate repeat business in this highly threatening consumer ecosystem. …Continue Reading