Tag: macy’s

Talking About Repeat Business is Worth Repeating

Talking About Repeat Business is Worth Repeating

It’s rare that retailers ever talk about or report statistics on repeat customers. Stats are publicized on store over store results, year-by-year. But, that’s it. If you google repeat business, a Bain & Co. study from 2000 pops-up. Yes, the most recent study appears to be 18 years old. That study found that increasing customer …Continue Reading

Do Loyalty Programs Lock-In Loyalty?

Do Loyalty Programs Lock-In Loyalty?

Do loyalty programs really work?  Possibly, but they only generate long-term results when coupled with a human-to-human component.  According to a recent article in The Wall Street Journal, Macy’s Faces a Test of Loyalty, the company recently released a financial statistic rarely disclosed.  Nine percent of Macy’s customers account for 46 percent of their sales. …Continue Reading

The Perfect Retail Associate at @Macys

Filed in Blog by on September 8, 2014 0 Comments
The Perfect Retail Associate at @Macys

Two years ago at Christmas, a friend gave us a gift card to Macy’s.  For whatever reason, one of the largest department stores in the world was not on our radar. Maybe because of its size and crowds or its location in Manhattan, we never shopped there.  However, armed with our gift and needing new …Continue Reading