Tag: ecommerce

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

Today I am excited to share with you a guest post from Patrick Foster. Smaller ecommerce brands can’t compete on price, so they often compete on experience instead. Niche stores rely on visual social media, irreverent product copy, intriguing packaging, and exceptional customer experiences to improve brand engagement and client retention rates.  People-powered ecommerce businesses …Continue Reading

Best Buy’s Competitive Strategy to Beat Amazon: Educate Consumers

Filed in Blog, Customer Service, Retail by on July 18, 2016 0 Comments
Best Buy’s Competitive Strategy to Beat Amazon: Educate Consumers

Best Buy’s CEO, Hubert Joly, “wants his company to be the place that makes it easy for consumers to understand technology.”  That’s their plan to combat Amazon, according to a Fortune May 26th article. Joly says that customers need more advice than ever; that makes sense. The article goes on…”In Best Buy’s most recent quarter, …Continue Reading

Learn E-Commerce From The Master: Mitchell Family of Stores

Learn E-Commerce From The Master: Mitchell Family of Stores

Whenever someone asks me about the secret to guaranteeing repeat business I always say there is one magic word: relationship. As my father taught me when I was a teenager, generating repeat business is easy; it’s all about creating and building relationships; the customer is a person first, customer second. He owned a successful menswear …Continue Reading

What Can Bed Bath & Beyond Learn from the Demise of Staples?

What Can Bed Bath & Beyond Learn from the Demise of Staples?

Bed Bath & Beyond is struggling. The stock is down over 40 percent in the past 12 months.  The company is investing to boost their online presence but the strategy has only produced mixed results. Competition from third party sellers like Amazon has been fierce. What can Bed Bath & Beyond or any company that …Continue Reading

Do you let your customers self-select their Live Chat representative?

Do you let your customers self-select their Live Chat representative?

I knew companies were offering consumers an option to self-select their representative for live chat. But I learned a great more about the benefits at a conference put on by Liveperson in 2013. Now I am an advocate for consumer choice. It makes so much sense. One of the speakers at the conference was Jill …Continue Reading