Tag: Customer Loyalty

Earning Loyalty Through Respect – A Customer Feedback Tale

Earning Loyalty Through Respect – A Customer Feedback Tale

Today we are excited to share with you a guest post from Nate Brown. There are many benchmarks for CX maturity within an organization.  While you may not find this indicator on an executive dashboard, one of the most powerful signs is how a brand responds to customer feedback. Going about my normal life this …Continue Reading

Deep CX Thoughts Episode Five: The Customer Loyalty Process [Video]

Deep CX Thoughts Episode Five: The Customer Loyalty Process [Video]

This week, we are sharing a #DeepCXThought about the importance in each step of an interaction to building longstanding customer loyalty. #CX #CustServ  

Eight Steps to Guarantee Repeat Business

Eight Steps to Guarantee Repeat Business

If any part of your business enterprise relies on your relationship with consumers, beware of the “Age of Endangerment.” At no point in history has your customer base been more vulnerable to poaching than today.  However, it is still possible to create extreme customer loyalty and generate repeat business in this highly threatening consumer ecosystem. …Continue Reading

Missing From McDonald’s Hamburgers: Customer Loyalty

Missing From McDonald’s Hamburgers: Customer Loyalty

McDonald’s has been receiving a great deal of negative press for their financial performance after announcing their new turnaround plan. For the quarter that just ended June 30, the company’s profits sank 13 percent to $1.2 billion and revenues dropped 10 percent to $6.5 billion. That’s a big problem. Both the The New York Times …Continue Reading

What’s Your Company’s Customer Loyalty Capital?

What’s Your Company’s Customer Loyalty Capital?

ZipCap, a start-up in San Diego, is providing loans based on “loyalty capital.”  Testing a system that quantifies customer devotion, ZipCap is lending money based on the total dollar commitment customers make through a pledge to a specific business. Their mission is to fund local Mom and Pop neighborhood establishments. I think it’s a great …Continue Reading