Tag: brick & mortar

People Powered E-Commerce Sites Will Save The Retail Industry

People Powered E-Commerce Sites Will Save The Retail Industry

Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping.  The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships.  A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to pose questions to sales associates.”  Consumers are not “posing questions” in …Continue Reading