Tag: brand loyalty

CX Beat: Reducing Customer Effort to Improve Brand Loyalty

CX Beat: Reducing Customer Effort to Improve Brand Loyalty

This month, our CX Beat post is focusing on articles that deal with the topic of customer effort. In the world of customer service, much talk centered on reducing customer effort in order to make experiences simpler, easier, and more enjoyable for the customer. Between the three articles we highlight here, readers can see that …Continue Reading

Customer Loyalty is Personal; Forget About The Brand

Filed in Blog, Customer Service by on June 17, 2014 0 Comments
Customer Loyalty is Personal; Forget About The Brand

People often ask me what’s the best way to build customer loyalty. The answer is simple. It’s all about creating and building relationships.  Even if a person is loyal to a specific brand, like Nike, for instance, there are many places to purchase Nike products.  There is the Nike Store, Ted’s Army and Navy, Macy’s, …Continue Reading