New Primary Market Research Division for Small Businesses

Filed in Blog, Small and Medium Businesses by on January 17, 2013
Small Business Division

The Center For Client Retention (TCFCR) has announced plans to open a new Small Business Division to provide customer satisfaction and loyalty research for small and medium-sized companies. For the past 23 years, The Center For Client Retention has exclusively offered its customer retention and consulting services to Fortune 100 and 500 corporations.

“This new division now allows a small business to benefit from The Center For Client Retention’s expertise – that in the past – had been targeted to large corporations with revenues exceeding 4 billion dollars and more,” states Richard Shapiro, President and Founder and author of The Welcomer Edge: Unlocking the Secrets to Repeat Business. “The key to any successful business is retaining customers and consistently measuring their company’s service delivery. It is critical for any business to reduce client attrition, increase business organically, and have customers become life-long brand advocates.” In today’s ever changing business environment and competitive landscape, it is critical for a small business to collect meaningful customer feedback to better understand how successful their business is at providing products and/or services to the marketplace. Now, with this new Small Business Division, small businesses can take advantage of TCFCR’s cost-effective price packages.

The key offerings of the Small Business Division include:

  • A comprehensive questionnaire;
  • Targeted research to monitor and assess customer feedback in an effort to reduce client attrition;
  • A step-by-step approach to reviewing the findings: and
  • Testimonials from current clients that can be used for marketing purposes.

Shapiro also notes that, “Most companies actually do a good job of servicing their customers, but do not have the tools to leverage customer insights in order to expand within and outside of their marketplace. Now with the services offered by the Small Business Division, small businesses can garner valuable research and intelligence – which in turn can help them better understand their customers’ needs and improve their bottom line.”

With its new Small Business Division, TCFCR now has four distinct entities:

ENTREVISTA — services the Global and Multi-Cultural Markets

Benchmarking Insights — provides comparative data for social media behaviors, consumer satisfaction and loyalty, and a connection index for sales/service associates

Comprehensive Feedback Intelligence — conducts in-depth telephone interviews, mystery shopper calls/emails, and customized research

The Center For Client Retention (TCFCR) designs and conducts customized customer satisfaction and loyalty measurement systems for Fortune 100 & 500 corporations and small businesses. In business since 1988, TCFCR’s goals are to exceed expectations by delivering targeted, actionable and cost-efficient marketing solutions. Founded by Richard Shapiro, the company’s mission is to provide clients with the means to document and demonstrate their role in building and retaining customer relationships. TCFCR’s range of services include: competitive benchmarking studies, executive customer interviews, customer retention consulting, Hispanic marketing research services and social media behavior consulting.

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