Recent Customer Experience Blog Posts

Can technology replace the human connection in CX? [Video]

Can technology replace the human connection in CX? [Video]

Think technology can do everything? Perhaps you should reevaluate…we love our Siri, but it’s not the same as interacting with a real person! The human to human connection is key to ensuring quality customer service and repeat business.

Five Things You Must Know About The Future Of Customer Experience Management

Five Things You Must Know About The Future Of Customer Experience Management

Today we are excited to share with you a guest post from Peter Lavers. In my 35-year career of both client-side and consultancy experience I have learned a lot about customer experience and loyalty management. The most important thing I’ve learned is to KEEP LEARNING! I have long argued that the customer experience should be …Continue Reading

Do Loyalty Programs Lock-In Loyalty?

Do Loyalty Programs Lock-In Loyalty?

Do loyalty programs really work?  Possibly, but they only generate long-term results when coupled with a human-to-human component.  According to a recent article in The Wall Street Journal, Macy’s Faces a Test of Loyalty, the company recently released a financial statistic rarely disclosed.  Nine percent of Macy’s customers account for 46 percent of their sales. …Continue Reading

Does Self-Serve Drive Customer Loyalty?

Does Self-Serve Drive Customer Loyalty?

The short answer is no. Yes, self-serve can make a customer experience faster and potentially more efficient, but does nothing to create and build customer relationships. Without a human relationship, your business is vulnerable to competition globally, electronically and from a competitor who sets up shop next door. Nearly half of retail workers are at …Continue Reading

When Planning Your Customer Retention Strategy: Think Small

When Planning Your Customer Retention Strategy: Think Small

Whether your business is B2B or B2C, the key to implementing a successful customer retention strategy is to Think Small, Think Personalized. The key is to understand that the strongest bond is between two people and people are what create a successful customer retention strategy. The other day I had a meeting with the president …Continue Reading