Learn How To Create Lasting Customer Relationships on June 25th 12 PM Eastern

Filed in Blog, Customer Service by on June 22, 2014
Expert Interview with Richard Shapiro, President & Founder of The Center For Client Retention

Whether you need to sell a product, or influence or sell stakeholders to ‘buy’ an idea on a project you are in “customer service.” There are two types of customers, “internal” customers who are your co-workers, subordinates or bosses, and “external” customers who come to your company to purchase the product or service it offers.

Regardless, you are in “customer service.” And, this month’s expert Richard Shapiro has invested a lifetime in understanding customer behavior and more importantly the behaviors (and attitudes) of customer service personnel. Since we are all “customer service personnel” it behooves you to learn which of the 4 customer service personality styles you bring to your role and how to get even better at it.

Richard Shapiro will be interviewed by Skip Weisman on June 25th 12 PM Eastern.

During this interview, you will learn:

  • How to truly know what’s most important to your most important “customers”
  • The #1 most important “rule” that keeps customers coming back
  • The 4 personality styles of customer service personnel in your workplace
  • The 3 most important components of any customer interaction

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About the Author ()

Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the area of customer satisfaction and loyalty. For 28 years, Richard has spearheaded the research conducted with thousands of customers from Fortune 100 and 500 companies amassing the ingredients of customer loyalty and what drives repeat business. His first book was The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business, was released in February, 2016.

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