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Survey length doesn’t matter

Posted by Dawn Kirspel - April 23, 2013 - Blog, Call Centers, Customer Service, Food & Beverage Industry, Hospitality, Retail, Small and Medium Businesses
survey length doesn't matter

One of the questions we are frequently asked by clients is: “Is our survey too long?”  Our reply is that the survey length doesn’t matter.  Well, it does matter a little bit, but we have found that if you…

Ask the right questions of the right people, utilizing the appropriate methodology, that survey length really doesn’t matter.

It is crucial to take time and consideration when creating a survey.  Don’t get bogged down about the number of questions.  Be smart about what you are asking and you will get all the information you need.…

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Read More best practices, email surveys, feedback, survey length, surveys, telephoe surveys

Communication Is Vital To The Success Of Your Call Center

Posted by Dawn Kirspel - March 7, 2013 - Blog, Call Centers, Customer Service, Guest Blog, Hospitality, Retail, Small and Medium Businesses
Communication update

As a contact center manager, communication is vital to the success of your center.

This may seem elementary, yet too many contact center managers and their staffs continue to point to “communication” as an issue getting in the way of higher performance, motivation and team morale.

Communication is a many faceted concept, which gets blamed for a manifold of ills in organizations.

There are three primary contexts of communication in organizations that needs to be continually assessed and addressed:

  • technical communication from an IT perspective,
  • tactical communication regarding the general flow of information through an organization, and
  • interpersonal communication occurring between people at various levels of the organization

The context starved for attention in virtually every organization is the third on the list above, interpersonal communication.

…

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What Your Net Promoter Score Doesn’t Tell You

Posted by Dawn Kirspel - February 12, 2013 - Benchmarking, Blog, Call Centers, Customer Service, Food & Beverage Industry, Hospitality, Retail, Small and Medium Businesses
Net Promoter Score

I recently had a client ask me, “Why did my Net Promoter Score stay the same while my overall satisfaction numbers went down?”  Good question.  The Net Promoter Score (NPS) is based on a simple question: How likely are you to recommend the company to a friend or colleague?  This yields an easily understandable metric that categorizes customers as Promoters, Detractors, or Passives.

The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

The concept itself can be deceptively simple and potentially very impactful if used properly, but it does not paint the entire picture.  …

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Read More benchmarking, customer service, metrics, Net Promoter Score, NPS, Overall Satisfaction, strategy

New Primary Market Research Division for Small Businesses

Posted by Dawn Kirspel - January 17, 2013 - Blog, Press Release, Small and Medium Businesses
Small Business Division

The Center For Client Retention (TCFCR) has announced plans to open a new Small Business Division to provide customer satisfaction and loyalty research for small and medium-sized companies. For the past 23 years, The Center For Client Retention has exclusively offered its customer retention and consulting services to Fortune 100 and 500 corporations.

“This new division now allows a small business to benefit from The Center For Client Retention’s expertise – that in the past – had been targeted to large corporations with revenues exceeding 4 billion dollars and more,” states Richard Shapiro, President and Founder and author of The Welcomer Edge: Unlocking the Secrets to Repeat Business.…

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Read More medium business, press release, small business, tcfcr
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