Small and Medium Businesses

Building Blocks to a Solid Brand Foundation

Building Blocks to a Solid Brand Foundation

Today, we are delighted to share a guest post with you from Trisha Miller. What is the most important thing to do first when building a new brand? Surprisingly enough, many would say it is not picking out a logo, buying the optimal storefront space, or gaining the most followers on social media. Though all …Continue Reading

8 Ways to Pay Attention to Customers

8 Ways to Pay Attention to Customers

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers?  Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full …Continue Reading

10 Tips For Making Customers Feel Welcome

10 Tips For Making Customers Feel Welcome

Growing up, my dad owned a small retail neighborhood store. From the time I was ten I worked during the holiday season with my dad collecting money at the cash register. I had fun, but more than fun, I got an education. I watched my father interacting with his customers as they came through the …Continue Reading

Are You Prepared If LinkedIn Goes Out of Business?

Are You Prepared If LinkedIn Goes Out of Business?

Does your business survival depend on social media companies like LinkedIn?  Be prepared! Will LinkedIn go out of business tomorrow? Probably not, but that’s what was said about Blockbuster, Compaq, TWA, and Enron. LinkedIn shares have fallen at least 10 percent following three of its last four earnings reports.  Last week, LinkedIn had its largest …Continue Reading

2016 Customer Experience Trends – Free eBook

2016 Customer Experience Trends – Free eBook

TCFCR’s 2016 Customer Experience Trends is now available as a free eBook!  In this free customer experience eBook authored by Richard R Shapiro, you’ll learn what to expect in 2016. According to Accenture, the “Switching Economy” is up 29% since 2010 as companies struggle to keep up with the non-stop customer.  Personalized customer experience is …Continue Reading