Retail

2017 Retail Trends

2017 Retail Trends

2016 was an exciting year for the retail industry. A parade of innovative options, widgets, and new players wowed consumers and continue to drive a sea change in their preferences and expectations. Online and brick & mortar retailers alike found themselves scrambling to stay relevant and competitive. We’ll see more of the same in 2017, …Continue Reading

Amazon’s Echo Phase II – Watch Out!

Filed in Blog, Retail by on October 31, 2016 0 Comments
Amazon’s Echo Phase II – Watch Out!

In July of this year, Amazon started offering Echo-only deals to encourage customers to shop with their signature voice. The Echo device, nickname Alexa, was first launched in early 2015. Alexa is your friend, capable of voice interaction, music playback, making to-do-lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic and other real …Continue Reading

Eight Steps to Guarantee Repeat Business

Eight Steps to Guarantee Repeat Business

If any part of your business enterprise relies on your relationship with consumers, beware of the “Age of Endangerment.” At no point in history has your customer base been more vulnerable to poaching than today.  However, it is still possible to create extreme customer loyalty and generate repeat business in this highly threatening consumer ecosystem. …Continue Reading

Make Me Feel Welcome

Make Me Feel Welcome

The content below is an excerpt from Chapter 1: Make Me Feel Welcome of The Endangered Customer. It all begins with hope. It may sound obvious, but if you wish to make a human connection with a customer—in person, on the phone, or online—then the most important thing to remember is each individual’s humanity. Human …Continue Reading

Building Blocks to a Solid Brand Foundation

Building Blocks to a Solid Brand Foundation

Today, we are delighted to share a guest post with you from Trisha Miller. What is the most important thing to do first when building a new brand? Surprisingly enough, many would say it is not picking out a logo, buying the optimal storefront space, or gaining the most followers on social media. Though all …Continue Reading