Personalizing Service

2017 Retail Trends

2017 Retail Trends

2016 was an exciting year for the retail industry. A parade of innovative options, widgets, and new players wowed consumers and continue to drive a sea change in their preferences and expectations. Online and brick & mortar retailers alike found themselves scrambling to stay relevant and competitive. We’ll see more of the same in 2017, …Continue Reading

Eight Steps to Guarantee Repeat Business

Eight Steps to Guarantee Repeat Business

If any part of your business enterprise relies on your relationship with consumers, beware of the “Age of Endangerment.” At no point in history has your customer base been more vulnerable to poaching than today.  However, it is still possible to create extreme customer loyalty and generate repeat business in this highly threatening consumer ecosystem. …Continue Reading

Make Me Feel Welcome

Make Me Feel Welcome

The content below is an excerpt from Chapter 1: Make Me Feel Welcome of The Endangered Customer. It all begins with hope. It may sound obvious, but if you wish to make a human connection with a customer—in person, on the phone, or online—then the most important thing to remember is each individual’s humanity. Human …Continue Reading

8 Ways to Pay Attention to Customers

8 Ways to Pay Attention to Customers

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers?  Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full …Continue Reading

The Best Customer-Relationship Tool: Credit & Debit Cards

The Best Customer-Relationship Tool: Credit & Debit Cards

Retailing is in big trouble. Technology has become the fix. I have one simple solution to use in every interaction to help create and build a relationship between the retailer and customer. Use the information on a credit or debit card when you give it back to the customer and say, “Mr. Smith, thanks so …Continue Reading