Personalizing Service

Make Me Feel Welcome

Make Me Feel Welcome

The content below is an excerpt from Chapter 1: Make Me Feel Welcome of The Endangered Customer. It all begins with hope. It may sound obvious, but if you wish to make a human connection with a customer—in person, on the phone, or online—then the most important thing to remember is each individual’s humanity. Human …Continue Reading

8 Ways to Pay Attention to Customers

8 Ways to Pay Attention to Customers

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers?  Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full …Continue Reading

The Best Customer-Relationship Tool: Credit & Debit Cards

The Best Customer-Relationship Tool: Credit & Debit Cards

Retailing is in big trouble. Technology has become the fix. I have one simple solution to use in every interaction to help create and build a relationship between the retailer and customer. Use the information on a credit or debit card when you give it back to the customer and say, “Mr. Smith, thanks so …Continue Reading

8 Steps to Add Passionate Customer Service to Your E-commerce Business

8 Steps to Add Passionate Customer Service to Your E-commerce Business

When top management determines that any organization must become more customer-centric, immediately a search begins on the Internet for, “passion for customer service.” Most execs don’t think of “passion” as a component of e-commerce sites, but they should. Of course a computer, mobile device or app will always be mechanical and therefore cannot in and …Continue Reading

Is Paying a “Problem Solver” to Contact your Call Center the First Sign of Trouble?

Is Paying a “Problem Solver” to Contact your Call Center the First Sign of Trouble?

If I were to take a survey of any random group of customers, there is no doubt that #1 on the list of major frustrations and aggravation is when a customer must call customer service to fix a problem or resolve an issue.  Blood pressure rises to the point of boiling too many times and …Continue Reading