I’m not sure exactly why, but most customer service associates do not understand that every consumer purchase has a story behind it. Learning the story is a critical component to make a human connection. The connection is the first step in creating and then building a relationship. It is a process. Without that initial connection, the opportunity for repeat business will definitely be diminished.
I recently brought a flash drive into a neighborhood camera store. The associate asked me how she could help. I told her I wanted to make prints. …Read More