Food & Beverage Industry

Survey length doesn’t matter

Survey length doesn’t matter

One of the questions we are frequently asked by clients is: “Is our survey too long?”  Our reply is that the survey length doesn’t matter.  Well, it does matter a little bit, but we have found that if you… Ask the right questions of the right people, utilizing the appropriate methodology, that survey length really …Continue Reading

Benchmarking: Food & Beverage Call Centers Rate Highest In…

Benchmarking: Food & Beverage Call Centers Rate Highest In…

Based on extensive benchmarking data that we have gathered at The Center For Client Retention, Food & Beverage call centers rate higher than other industries in demonstrating appreciation to their consumers.  Other industries included in this comparative data are healthcare, beauty-care, pharmaceutical, consumer packaged goods companies and a broad category of miscellaneous industries. How much …Continue Reading

What Your Net Promoter Score Doesn’t Tell You

What Your Net Promoter Score Doesn’t Tell You

I recently had a client ask me, “Why did my Net Promoter Score stay the same while my overall satisfaction numbers went down?”  Good question.  The Net Promoter Score (NPS) is based on a simple question: How likely are you to recommend the company to a friend or colleague?  This yields an easily understandable metric …Continue Reading