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Building Blocks to a Solid Brand Foundation

Building Blocks to a Solid Brand Foundation

Today, we are delighted to share a guest post with you from Trisha Miller. What is the most important thing to do first when building a new brand? Surprisingly enough, many would say it is not picking out a logo, buying the optimal storefront space, or gaining the most followers on social media. Though all …Continue Reading

The Loyalty Rewards Program Disconnect

The Loyalty Rewards Program Disconnect

The primary purpose of a loyalty rewards program is to encourage customers to continue to shop at or use the services of businesses associated with each program.  I’m surprised that when most associates are handed a loyalty card it’s as if the customer is giving them a widget. Golden opportunity missed! Rarely are associates trained …Continue Reading

8 Ways to Pay Attention to Customers

8 Ways to Pay Attention to Customers

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers?  Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full …Continue Reading

How Can Uber Survive? Employ the Human Connection!

Filed in Blog, Customer Experience, Customer Service by on August 29, 2016 0 Comments
How Can Uber Survive?  Employ the Human Connection!

According to Bloomberg, Uber is losing money faster than any technology company ever. Uber lost $1.27 billion in the first half of this year. There are many reasons for   this downslide.  I am an Uber customer and use the car service often.  I think a step to tide the flow of unprofitability is for Uber …Continue Reading

10 Tips For Making Customers Feel Welcome

10 Tips For Making Customers Feel Welcome

Growing up, my dad owned a small retail neighborhood store. From the time I was ten I worked during the holiday season with my dad collecting money at the cash register. I had fun, but more than fun, I got an education. I watched my father interacting with his customers as they came through the …Continue Reading