When e-mail emerged as a new option for consumers to communicate with companies, everyone knew the volume of e-mails would grow. After all, in an extra busy, online-centered world, fewer people are willing to wait on hold for the next available representative.
What many call center leaders were not ready for, however, was the unbelievable mushrooming of not just e-mail but social media too. In addition to coping with technology challenges and coordinating “who does what,” managers recognized that not everyone on the front line could write as well as they could talk.…
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