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10 Tips For Making Customers Feel Welcome

10 Tips For Making Customers Feel Welcome

Growing up, my dad owned a small retail neighborhood store. From the time I was ten I worked during the holiday season with my dad collecting money at the cash register. I had fun, but more than fun, I got an education. I watched my father interacting with his customers as they came through the …Continue Reading

Networking at an Event is Only the First Step to Generating Business

Filed in Blog, Business-to-Business, Repeat Business by on August 15, 2016 0 Comments
Networking at an Event is Only the First Step to Generating Business

Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network.  Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company or brand.  If the attendee is an …Continue Reading

How Do You Keep Business-to-Business Clients? Just Ask Them

How Do You Keep Business-to-Business Clients? Just Ask Them

Any consumer can decide to no longer purchase from a particular store or business at their whim.  Customers stop going to a restaurant or an apparel store without hesitation or remorse. Even cable TV and wireless contracts are being eliminated because of increased competition. However, often businesses that purchase products or services from other businesses …Continue Reading

Best Buy’s Competitive Strategy to Beat Amazon: Educate Consumers

Filed in Blog, Customer Service, Retail by on July 18, 2016 0 Comments
Best Buy’s Competitive Strategy to Beat Amazon: Educate Consumers

Best Buy’s CEO, Hubert Joly, “wants his company to be the place that makes it easy for consumers to understand technology.”  That’s their plan to combat Amazon, according to a Fortune May 26th article. Joly says that customers need more advice than ever; that makes sense. The article goes on…”In Best Buy’s most recent quarter, …Continue Reading

Should Sales Associates Be Penalized for Customer-Friendly Return Policies?

Should Sales Associates Be Penalized for Customer-Friendly Return Policies?

Nordstrom, Macy’s, Bed Bath & Beyond and now Amazon have policies in place making it easy for customers to return merchandise. A New York Times June 13th article focused on those liberal return policies and how sales associates are being penalized because customers are sometimes abusing the system.  So the questions are: Should customers be …Continue Reading