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Call Center Agents Speak Out: “If I don’t believe it, consumers won’t either”

Posted by Dawn Kirspel - March 12, 2013 - Benchmarking, Blog, Call Centers, Customer Service
Call center agents speak out

In our annual Contact Center Communication & Connection Study, we ask call center agents which statements they are instructed to say to consumers that they have a difficult time defending.  Due to the anonymous nature of this study, we are able to gather some refreshingly candid feedback.  This question has yielded some very interesting responses throughout the years.  Here’s a look at three of the most common responses we get:

“I will make sure to pass those comments along to our quality team/marketing department” – agents say this never happens, and they get the sense that most consumers don’t even believe them when they say it

“I can see if my manager/supervisor is available, but he/she will give you the same information that I just gave you” – many agents claim that this is simply not true, that once the manager/supervisor gets on the line, they do in fact tell a different story, which makes them look bad

“We have never heard of that problem occurring” – having to downplay a known issue is difficult for the call center agents to defend, as is having to claim something is being worked on when in reality it is not

I manage many different interesting projects throughout the year, but perhaps my favorite is the Contact Center Communication & Connection Study.  …

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Read More agent confidence, benchmarking study, call center agents, employee connection, employee engagement

Benchmarking: Food & Beverage Call Centers Rate Highest In…

Posted by Dawn Kirspel - February 26, 2013 - Benchmarking, Blog, Call Centers, Customer Service, Food & Beverage Industry, Stats
Benchmarking Food & Beverage Call Centers

Based on extensive benchmarking data that we have gathered at The Center For Client Retention, Food & Beverage call centers rate higher than other industries in demonstrating appreciation to their consumers.  Other industries included in this comparative data are healthcare, beauty-care, pharmaceutical, consumer packaged goods companies and a broad category of miscellaneous industries.

How much higher are the benchmarking scores?

Benchmarking Food & Beverage Call Centers Stats

Scoring more than 10-points higher than the average rated company is a significant number and can sometimes mean the difference between a happy consumer and an indifferent one. Our customer satisfaction research has found that contact center managers who train their agents on demonstrating appreciation see exciting results! …

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Read More benchmarking, best practices, call centers, comparative data, competitive differentiator, contact centers, customer satisfaction research, customer service, food & beverage industry, stats, strategy

What Your Net Promoter Score Doesn’t Tell You

Posted by Dawn Kirspel - February 12, 2013 - Benchmarking, Blog, Call Centers, Customer Service, Food & Beverage Industry, Hospitality, Retail, Small and Medium Businesses
Net Promoter Score

I recently had a client ask me, “Why did my Net Promoter Score stay the same while my overall satisfaction numbers went down?”  Good question.  The Net Promoter Score (NPS) is based on a simple question: How likely are you to recommend the company to a friend or colleague?  This yields an easily understandable metric that categorizes customers as Promoters, Detractors, or Passives.

The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

The concept itself can be deceptively simple and potentially very impactful if used properly, but it does not paint the entire picture.  …

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