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When Planning Your Customer Retention Strategy: Think Small

When Planning Your Customer Retention Strategy: Think Small

Whether your business is B2B or B2C, the key to implementing a successful customer retention strategy is to Think Small, Think Personalized. The key is to understand that the strongest bond is between two people and people are what create a successful customer retention strategy. The other day I had a meeting with the president …Continue Reading

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

How Smaller Ecommerce Brands Handle Customer Service & What You Can Learn

Today I am excited to share with you a guest post from Patrick Foster. Smaller ecommerce brands can’t compete on price, so they often compete on experience instead. Niche stores rely on visual social media, irreverent product copy, intriguing packaging, and exceptional customer experiences to improve brand engagement and client retention rates.  People-powered ecommerce businesses …Continue Reading

Interview With Richard Shapiro About The Audiobook Release Of “The Endangered Customer”

Filed in Blog by on May 15, 2017 0 Comments
Interview With Richard Shapiro About The Audiobook Release Of “The Endangered Customer”

The Endangered Customer: 8 Steps to Guarantee Repeat Business was released as an audiobook in May 2017.  With narration from Scott Brick, we are excited to make this book available on Audible and speak with the author about his latest release. Your latest book, The Endangered Customer: Eight Steps to Guarantee Repeat Business has been out for just about …Continue Reading

Humans Rescue Facebook

Filed in Blog, Technology by on May 8, 2017 0 Comments
Humans Rescue Facebook

Humans to the rescue! Facebook just announced that the company would add 3,000 people (not bots) to the team that polices the site for inappropriate or offensive content, especially live videos the company is encouraging users to broadcast. In 2015, Facebook became the fastest company in the Standard & Poor’s 500 Index to reach a …Continue Reading

7 More Tips to Turn First Time Shoppers Into Repeat Customers

7 More Tips to Turn First Time Shoppers Into Repeat Customers

As promised, the remaining 7 tips to generate repeat business.  We said this in last week’s blog but it is worth repeating:  Generating repeat business does not happen in a vacuum.  There must be a plan complete with a structure for training and execution.  Read the tips 8 through 14 and review the first 7. …Continue Reading