richardrshapiro

Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the area of customer satisfaction and loyalty. For 28 years, Richard has spearheaded the research conducted with thousands of customers from Fortune 100 and 500 companies amassing the ingredients of customer loyalty and what drives repeat business. His first book was The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business, was released in February, 2016.

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People Powered E-Commerce Sites Will Save The Retail Industry

People Powered E-Commerce Sites Will Save The Retail Industry

Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping.  The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships.  A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to pose questions to sales associates.”  Consumers are not “posing questions” in …Continue Reading

Technology That Enhances the Customer Experience With the Human Touch Is a Rarity

Technology That Enhances the Customer Experience With the Human Touch Is a Rarity

Carnival Corporation recently announced their Ocean Medallion is on board. Similar to the MagicBand used at Disney, the Ocean Medallion is a device, worn by each passenger, that will enhance customer service, improve efficiency and create a customized personalized experience. I love it, but actually seeing a company utilize technology to enhance the customer experience …Continue Reading

Retail Can Learn Valuable Lessons from B-to-B

Retail Can Learn Valuable Lessons from B-to-B

I began my career at ADP, the largest payroll processing company in the world. Our customers were not consumers, but other businesses. We had a large sales force spending long hours to acquire new accounts.  Immediately after a client signed on we had internal meetings to learn everything about the newest customer; its business history, …Continue Reading

Can E-commerce Sites Create Personalized Customer Relationships?

Can E-commerce Sites Create Personalized Customer Relationships?

Can e-commerce sites create personalized customer relationships? As a customer loyalty thought-leader, my answer is always, emphatically, “yes”. Unfortunately, most e-commerce sites are missing a human component and fail to make that critical personal connection. The strongest loyalty or bond is between two people and not a brand or retailer.  Of course, there are exceptions …Continue Reading

The Customer is Always Right

The Customer is Always Right

“The customer is always right” is a mantra urging service staff to give high priority to customer satisfaction.  The slogan was popularized by pioneer successful retailers like Harry Gordon Selfridge, John Wanamaker and Marshall Field. They thought that customer complaints should be treated seriously so customers did not feel cheated or deceived. Whenever I am …Continue Reading