Dawn Kirspel

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Make Me Feel Welcome

Make Me Feel Welcome

The content below is an excerpt from Chapter 1: Make Me Feel Welcome of The Endangered Customer. It all begins with hope. It may sound obvious, but if you wish to make a human connection with a customer—in person, on the phone, or online—then the most important thing to remember is each individual’s humanity. Human …Continue Reading

Building Blocks to a Solid Brand Foundation

Building Blocks to a Solid Brand Foundation

Today, we are delighted to share a guest post with you from Trisha Miller. What is the most important thing to do first when building a new brand? Surprisingly enough, many would say it is not picking out a logo, buying the optimal storefront space, or gaining the most followers on social media. Though all …Continue Reading

Learn About The Endangered Customer by Richard Shapiro [Video]

Filed in Blog by on May 20, 2016 0 Comments
Learn About The Endangered Customer by Richard Shapiro [Video]

Watch Richard Shapiro, author of The Endangered Customer: Eight Steps to Guarantee Repeat Business speak about his newest book.

Richard Shapiro’s Book Signing at Books & Books

Filed in Blog by on May 6, 2016 0 Comments
Richard Shapiro’s Book Signing at Books & Books

In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a “people first” approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point. Companies invest heavily …Continue Reading

The Shortest Way to Customer Success is Often Overlooked

The Shortest Way to Customer Success is Often Overlooked

Today we are excited to share a guest post with you by Sofia Sapojnikova of HappyOrNot. The best time to get customers full attention is at a point of service. Whether online or in the store, the task of a seller is to ensure that the buyer is having the ultimate customer experience purchasing your …Continue Reading