The Endangered Customer: 8 Steps to Guarantee Repeat Business Sample Speaking Abstract

Topic: The Endangered Customer: 8 Steps to Guarantee Repeat Business

There is a convergence of forces that have gathered to move customer retention closer and closer to extinction.  The web, third party sellers, global competition, and start-ups empower the customer with choice and control.  The loyal customer is becoming an endangered species. How does a company confront and combat this burning issue?

In Richard R. Shapiro’s new book, The Endangered Customer: 8 Steps to Guarantee Repeat Business, the author provides a roadmap for any business or organization to keep the independent consumer a loyal customer.  The premise for success focuses on a “people first” attitude from the initial transaction through a continued relationship that should never end, capturing both loyalty and repeat business.

The audience will learn how to:

  • Think outside the box to ensure a competitive edge
  • Onboard new customers so they come back
  • Train associates to invite customers to return
  • Create the human connection customers want
  • Communicate with customers after the sale
  • Inspect what they expect
  • Leverage technology to enhance the customer experience
  • Incorporate the 8 Steps into an ecommerce business, contact center and brick & mortar environment